Product Engineering Since 2017

Engineers Who Ship.
Problems That Matter.

We are forward-deployed engineers, designers, and thinkers who stay close to the problem—not tucked behind layers of process. From idea to deploy, we move with intent, learn in the open, and keep the "why" visible.

Since 2017
Building Software
75+
Clients Trusted Us
150+
Projects Shipped

Trusted by innovative teams

Aster logo
ESPN logo
KredX logo
Pine Labs logo
Setu logo
Tenmeya logo
Timely logo
Treebo logo
Turtlemint logo
Workshop Ventures logo
Last9 logo
Aster logo
ESPN logo
KredX logo
Pine Labs logo
Setu logo
Tenmeya logo
Timely logo
Treebo logo
Turtlemint logo
Workshop Ventures logo
Last9 logo

Our Mission

Built for real problems. Shipped by real teams.

Procedure started as a small crew that just loved making things work better, and that hasn't changed. Today, we're applying our engineering rigor to AI-powered systems, enterprise applications, and complex technical challenges. We still experiment, break, fix, and ship together—because that's how real products and real teams grow.

Intentional Craft

Every system we build reflects care, context, and the people behind it. We don't rush the details or cut corners on architecture. Production-grade from day one means code that scales, maintains, and stands up to real-world pressure.

Embedded Partnership

We don't believe in the agency model where contractors disappear after handoff. Our engineers become true extensions of your team—attending your standups, understanding your codebase, and caring about your outcomes.

Action Over Perfection

We'd rather ship and improve than wait for perfect. Progress comes from trying, testing, and refining. We move fast by making smart architectural decisions upfront and staying focused on problems that actually matter.

Honest Conversations

No black boxes. No vague timelines. No surprise invoices. We keep it real because feedback isn't about being right—it's about making things better together. Respect and candor travel in both directions.

Leadership

Choosing a mentor is more important than choosing a company

Our founders have more than a decade of experience in their respective fields. They lead by mentoring, not managing—helping engineers and clients alike grow through real collaboration.

Ulhas Mandrawadkar

Ulhas Mandrawadkar

CTO & Co-Founder

Engineering leader with deep expertise in product development and system architecture. Mentoring engineers and driving technical excellence across enterprise clients.

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Brajkishor Baheti

Brajkishor Baheti

CEO & Co-Founder

Founded Procedure with a vision to deliver exceptional product engineering. Leading strategy, partnerships, and domain expertise across diverse industries.

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Our Journey

From product engineering to AI-powered solutions

2017

Founded

Started as a small crew that just loved making things work better. Focused on building software that ships.

2020

Scaled Delivery

Expanded across fintech, healthcare, and enterprise SaaS. Established our embedded partnership model.

2023

AI Integration

Applied our production engineering expertise to AI-powered solutions. Built our first LLM applications.

2024

AI Engineering Focus

Deepened investment in AI engineering, AI security, and MLOps. Now shipping AI systems that reach production.

Why Procedure

The numbers speak for themselves

We've built our reputation on delivering results, not promises.

2-5days

Average time to deploy engineers

Not weeks. We move fast because your timeline matters.

98%

Client retention rate

Clients stay because we consistently deliver results.

3+years

Average partnership length

We build long-term relationships, not short-term projects.

10x

Faster than traditional hiring

Skip the 6-month hiring cycle for senior AI talent.

Trust & Compliance

Enterprise-grade security you can trust

Secure SDLC

Implemented

Responsible AI Practices

Adopted

Ready to Ship Software
That Actually Works?

Whether you're launching your first AI initiative, scaling an existing product, or trying to rescue a stalled project, we'd love to hear about your challenges. Our team will give you an honest assessment—even if the answer is that you don't need us yet.

NDA Available